The Global Wellness Institute defines Wellness Tourism as “travel with the pursuit of maintaining or enhancing one’s wellbeing; this includes both physical and inner wellbeing. Therefore we can say that wellness tourism turns travel into an opportunity to maintain and improve holistic health.”
This kind of tourism creates a new opportunity for the Tourism Industry since it generates lower costs and promotes values that improve travelers’ lives, such as contact with nature, reducing its impact on the environment, developing growth activities emotional and spiritual, and physical activity.
The popularity that Wellness Tourism has gained in recent years is precisely the benefits it brings to travelers, like new physical activities from light walks to challenging zip lines, spa programs specialized in relaxing the body and mind, and rituals that bring you closer to a new spiritual path. Travelers also acclaim wellness tourism. It focuses on paradisiacal locations where the animal and plant life of the areas is preserved, creating connection spaces between guests and nature.