INVESTING IN GREENER BUILDINGS: smart decisions
Investing in greener and more conscious projects has become urgent in recent years, from an ecological, social, and economic point of view. Stop the carbon footprint, reduce energy and resource expenditure on more sustainable materials and create a community that grows economically based on an inclusive model where equitable development gives a positive value to investments and better economic recovery projections. For this reason, in times of crisis such as a global pandemic, the authorities on these issues and the world governments support this type of initiative.
But, what is a green building? A green building is one that, in its design, construction process, and operation plan, reduces or eliminates its negative impact on the environment, providing a positive impact on the natural environment in which it develops if possible—thus improving the quality of life of its inhabitants. This goal is achieved through different features such as the efficient use of renewable energies, pollution reduction, promotion of recycling and reuse of materials, conscious and fair planning from the project approach, and adaptability to the space and communities of its surroundings.
According to reports in recent years, investing in green projects is much more profitable; for example, research made by Warburg-HIH Invest from this year found that 51 percent of institutional investors globally now expect higher long-term returns on real estate where environmental criteria have been taken into account. Up to 70 percent of these property investors said ecological, social, and governance criteria were relevant to their decision-making or incorporated soon.
Also, according to the IFC (International Finance Corporation) report “Green Buildings: A Finance and Policy Blueprint for Emerging Markets”, the breakdown of the numbers by regions and residential and commercial markets is interesting. It draws attention to developers, bankers, and investors who have found innovative ways to create profitable business models while going green.
Investing in greener and more conscious projects has become urgent in recent years, from an ecological, social, and economic point of view. Stop the carbon footprint, reduce energy and resource expenditure on more sustainable materials and create a community that grows economically based on an inclusive model where equitable development gives a positive value to investments and better economic recovery projections. For this reason, in times of crisis such as a global pandemic, the authorities on these issues and the world governments support this type of initiative.
But, what is a green building? A green building is one that, in its design, construction process, and operation plan, reduces or eliminates its negative impact on the environment, providing a positive impact on the natural environment in which it develops if possible—thus improving the quality of life of its inhabitants. This goal is achieved through different features such as the efficient use of renewable energies, pollution reduction, promotion of recycling and reuse of materials, conscious and fair planning from the project approach, and adaptability to the space and communities of its surroundings.
According to reports in recent years, investing in green projects is much more profitable; for example, research made by Warburg-HIH Invest from this year found that 51 percent of institutional investors globally now expect higher long-term returns on real estate where environmental criteria have been taken into account. Up to 70 percent of these property investors said ecological, social, and governance criteria were relevant to their decision-making or incorporated soon.
Also, according to the IFC (International Finance Corporation) report “Green Buildings: A Finance and Policy Blueprint for Emerging Markets”, the breakdown of the numbers by regions and residential and commercial markets is interesting. It draws attention to developers, bankers, and investors who have found innovative ways to create profitable business models while going green.
So as you see in the graphic, the investment opportunity grows more and more. The data is based on Asia Pacific and South, mainly, and secondarily on the Americas and the Caribbean’s development, generating a global estimate of the total investment cost.
On the other hand, according to the 2016 SmartMarket Report, the global green building continues to double every three years, and the popularity is regularly growing. That’s why we show you the six reasons to invest in a greener building:
Increased well-being of employees: Also, since Corporate Social Responsibility is at the center, the well-being of its employees and the communities where it is impacted and intervenes is essential. All well-structured green building projects have a social welfare plan that includes a unique way to its employees and local economic development.
Increased marketability: Greener buildings result in increased market value and long term resilience. The Schneider Electric report showcases the UK’s Hollywood House as a prime example of how green retrofitting can increase a building’s marketability. These initiatives resulted in a “green lease,” which encouraged both the landlord and tenants to upkeep environmental practices and management for the installation.
Demand for sustainability: People are looking for places that make them feel the well-being and in harmony with nature. Their impact is reduced, and they are willing to pay for those experiences that boost their lifestyle.
Save money: Green buildings are a smart investment in the long term since they reduce expenses and costs in water maintenance or energy costs, not counting the positive environmental impact that is generated by better maintaining the environment and giving it a much more non-tangible value high that in the end is transferred to a monetary value quite attractive for users.
Business transparency: Green projects, in general, tend to be transparent in all their aspects since their primary basis is Corporate Social Responsibility. Be as fair and aware as possible, leaving a clean process traceability that counts your business value.
Reduce carbon footprint: Climate change has generated challenges and changes in all aspects of the economy’s production chains and sectors. Construction has not been the exception, and investment in technologies that develop greener strategies, designs, and materials will continuously grow.
Taking all this into account, we invite you to learn about all the efforts that GMH Hotels & Resorts make as a company to be one of the best investment options in green buildings in the American Caribbean, you can go to our website to see the offer of specialized developments in green buildings that we have and understand a little more about what the investment is about and the benefits of this type of project. We join efforts to honor the natural areas present and generate a perfect synergy between the community, sustainability, and economic development. Our projects are ready for you to be part of them!
